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Business plan table of contents
| Table of Contents | |
|---|---|
| Executive Summary | 4 |
| Financial Highlight | 4 |
| Company Overview | 5 |
| Who We Are | 5 |
| Vision Statement | 5 |
| Mission Statement | 5 |
| Lending Options | 6 |
| What is Online Lending? | 6 |
| Loan Originator | 6 |
| What is P2P Lending? | 8 |
| Why P2P Lending? | 9 |
| How it works? | 9 |
| Efficient Lending Application Processing | 10 |
| Secure Source of Investments | 10 |
| Know Your Client (KYC) Requirements | 10 |
| Role of Credit Advisors & Valuators | 11 |
| Regulations/Rules | 11 |
| The Goals | 11 |
| Characteristics of P2P Lending Company | 12 |
| Marketplace Lending | 12 |
| Balance Sheet Lending | 12 |
| Unsecured Personal Loans | 13 |
| SME Lending | 13 |
| Different Asset-based lending classes | 14 |
| Real Estate | 14 |
| What is a Senior Debt? | 14 |
| Bridge Loan | 15 |
| Development Finance | 15 |
| Mezzanine Finance | 15 |
| Auction Finance | 16 |
| Refurbishment Finance | 16 |
| Payment to Debt-holders | 16 |
| Short Term Financing Vs Long Term Financing | 16 |
| Pricing | 17 |
| Starting Your Own Money Lending business | 17 |
| Investment Options for p2p company | 19 |
| Crowdfunding Online Platforms | 19 |
| AngelList | 19 |
| Crowdfunder | 20 |
| Gust | 20 |
| WeFunder | 20 |
| Industry Analysis | 21 |
| Why Small Businesses Are Turning to Online Lenders | 28 |
| Customer Analysis | 29 |
| Individuals | 32 |
| Business | 32 |
| Geographical Location | 33 |
| United Kingdom | 34 |
| United States | 35 |
| Canada | 35 |
| China | 36 |
| Europe | 36 |
| Australia | 36 |
| Developing Countries | 37 |
| Competitors/Existing Business Models | 37 |
| Competitors | 38 |
| Technology Solutions for P2P companies | 39 |
| White Label Crowdfunding by Rebuilding Society | 39 |
| Mambu | 39 |
| Cloud Lending Solutions | 41 |
| Madiston Crowdfunding Engine | 42 |
| Provenir | 43 |
| Agriya Lending and Borrowing Script | 43 |
| Zidisha’s Open Source Platform | 43 |
| Situation Analysis | 44 |
| SWOT Analysis | 44 |
| Promotion of P2P business - Marketing Plan | 45 |
| Print Media | 47 |
| Press Editorials and Press Releases | 47 |
| Online Advertising | 47 |
| SEO and Pay-Per-Click | 48 |
| Blogging | 48 |
| Social Network Advertising | 48 |
| Word of Mouth Marketing | 49 |
| Mobile Advertising | 49 |
| E-mail Advertising | 49 |
| Forum | 50 |
| Aggregators | 50 |
| Lender Aggregation by Even Financial | 50 |
| CreditIQ’s Recycling Formula | 51 |
| The Team | 52 |
| Technology Team | 52 |
| Finance Team | 52 |
| Audit and Compliance Team | 52 |
| Marketing and Customer Relationship Team | 52 |
| Credit Team | 53 |
| Human Resources Officer | 53 |
| List of Famous Professional Networking Websites | 53 |
| Financial Model | 53 |
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