FREE: Complete P2P lender BUSINESS PLAN

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Business plan table of contents

Table of Contents
Executive Summary 4
Financial Highlight 4
Company Overview 5
Who We Are 5
Vision Statement 5
Mission Statement 5
Lending Options 6
What is Online Lending? 6
Loan Originator 6
What is P2P Lending? 8
Why P2P Lending? 9
How it works? 9
Efficient Lending Application Processing 10
Secure Source of Investments 10
Know Your Client (KYC) Requirements 10
Role of Credit Advisors & Valuators 11
Regulations/Rules 11
The Goals 11
Characteristics of P2P Lending Company 12
Marketplace Lending 12
Balance Sheet Lending 12
Unsecured Personal Loans 13
SME Lending 13
Different Asset-based lending classes 14
Real Estate 14
What is a Senior Debt? 14
Bridge Loan 15
Development Finance 15
Mezzanine Finance 15
Auction Finance 16
Refurbishment Finance 16
Payment to Debt-holders 16
Short Term Financing Vs Long Term Financing 16
Pricing 17
Starting Your Own Money Lending business 17
Investment Options for p2p company 19
Crowdfunding Online Platforms 19
AngelList 19
Crowdfunder 20
Gust 20
WeFunder 20
Industry Analysis 21
Why Small Businesses Are Turning to Online Lenders 28
Customer Analysis 29
Individuals 32
Business 32
Geographical Location 33
United Kingdom 34
United States 35
Canada 35
China 36
Europe 36
Australia 36
Developing Countries 37
Competitors/Existing Business Models 37
Competitors 38
Technology Solutions for P2P companies 39
White Label Crowdfunding by Rebuilding Society 39
Mambu 39
Cloud Lending Solutions 41
Madiston Crowdfunding Engine 42
Provenir 43
Agriya Lending and Borrowing Script 43
Zidisha’s Open Source Platform 43
Situation Analysis 44
SWOT Analysis 44
Promotion of P2P business - Marketing Plan 45
Print Media 47
Press Editorials and Press Releases 47
Online Advertising 47
SEO and Pay-Per-Click 48
Blogging 48
Social Network Advertising 48
Word of Mouth Marketing 49
Mobile Advertising 49
E-mail Advertising 49
Forum 50
Aggregators 50
Lender Aggregation by Even Financial 50
CreditIQ’s Recycling Formula 51
The Team 52
Technology Team 52
Finance Team 52
Audit and Compliance Team 52
Marketing and Customer Relationship Team 52
Credit Team 53
Human Resources Officer 53
List of Famous Professional Networking Websites 53
Financial Model 53


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"Your daily letter is great!" , Ram , Founder and CEO, PeerIQ

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"Hi George - just want to tell you that you are doing a great work with Lending Times;-) Brgds, Kasper" , Kasper, Partner and Co-founder at Dansk Faktura Børs A/S

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"I've been following your newsletter for some time now and have been very impressed with the content." Charlie,Co-Founder | Bolstr

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"Hey George, I must say I really enjoy your site. It has inspired me to do some changes at our platform and we are the biggest consumer lender in Sweden." , Ludwig, CEO @ Savelend Sweden AB

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"Your daily email is very useful. It gives quick update on what's going in the market. Thank you very much for all that info." Yann Murciano, Head of Base Metals Trading at Morgan Stanley

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